CITIZEN BULLHEAD CHRONOGRAPH, VINTAGE 60s

The story of Citizen began in 1918 in Tokyo, Japan, when the Shokosha Institute of Watch Research was founded. In its early days, the company was primarily dedicated to manufacturing components for pocket watches. In 1924, Citizen released its first pocket watch, marking the beginning of the brand in the watch market. The name Citizen was chosen in 1930, inspired by the idea of creating affordable and high-quality watches that could be worn by “all the citizens of the world.”

Expansion and innovation in quartz technology

In the 1960s and 1970s, Citizen became one of the leading manufacturers of quartz watches, introducing innovative and accurate models that quickly gained popularity both in Japan and abroad. One of their major successes was the Citizen Crystron Solar Cell in 1976, the first solar-powered quartz watch, which represented a milestone in sustainable watchmaking technology. This innovation paved the way for the famous Eco-Drive watch line, which is still relevant today.

Eco-Drive technology and sustainability

Citizen introduced its Eco-Drive technology in 1995, revolutionizing the market with watches powered by an integrated solar cell that allows the battery to be recharged with any light source, both natural and artificial. This technology eliminates the need to replace the battery, making Eco-Drive an eco-friendly and practical choice. The Eco-Drive line is one of Citizen’s most recognized and has strengthened the brand’s image as a pioneer in sustainable technology.

Innovation in durability and functionality

Citizen also excelled in creating highly durable and precise watches. In 1982, it introduced the Citizen Professional Diver, a diving watch with a water resistance of 1300 meters, specially designed for professional divers. In addition, Citizen was a pioneer in integrating radio and GPS synchronization technology, allowing some of its watches to adjust the time automatically based on the location, ensuring absolute precision regardless of the time zone.

Citizen today

Today, Citizen is one of the largest watch brands in the world and is present in more than 130 countries. The company has maintained its commitment to innovation and the development of technologies that prioritize precision, sustainability, and functionality. In addition to the Eco-Drive line, Citizen offers a wide range of watches, from elegant models to sports and high-resistance watches, such as the Promaster series.

Citizen represents a combination of tradition and advanced technology, maintaining its original mission of creating affordable and high-quality watches for “all citizens.” This philosophy has made Citizen one of the most recognized and trusted brands in the global watch industry.

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