CITIZEN BULLHEAD CHRONOGRAPH, AUTOMATIC 1970s

The history of Citizen dates back to 1918 in Tokyo, Japan, when the Shokosha Institute of Watch Research was established. In its early years, the company focused on producing components for pocket watches. In 1924, it launched its first pocket watch, marking the beginning of its presence in the watch market. The name Citizen was adopted in 1930, inspired by the idea of creating high-quality and affordable watches for ‘all citizens of the world’.

Expansion and advances in quartz technology
During the 1960s and 1970s, Citizen established itself as a leader in quartz watch manufacturing, introducing innovative and accurate models that quickly gained popularity both in Japan and abroad. One of its greatest achievements was the launch of the Citizen Crystron Solar Cell in 1976, the first solar-powered quartz watch. This advancement marked a milestone in sustainable watchmaking and laid the foundation for the renowned Eco-Drive line, which remains relevant today.

Eco-Drive technology and its focus on sustainability
In 1995, Citizen introduced its revolutionary Eco-Drive technology, which allows watches to operate with an integrated solar cell that can be recharged by any light source, whether natural or artificial. This innovation eliminated the need for battery changes, making Eco-Drive an eco-friendly and practical choice. The Eco-Drive line has become a cornerstone of the brand, reinforcing its image as a pioneer in sustainable technology.

Innovation in durability and functionality
Citizen has also been known for creating highly durable and precise watches. In 1982, it introduced the Citizen Professional Diver, a diving watch with a water resistance of 1300 meters, designed especially for diving professionals. Additionally, the brand was a trailblazer in integrating technologies such as radio synchronization and GPS, allowing some of its watches to adjust the time automatically based on location, ensuring absolute accuracy in any time zone.

Citizen today
Today, Citizen is one of the most important watch brands in the world, with a presence in over 130 countries. The company has maintained its commitment to innovation, developing technologies that prioritize precision, sustainability, and functionality. In addition to the Eco-Drive line, Citizen offers a wide variety of watches, from elegant models to sports and high-resistance watches, such as the Promaster series.

Citizen represents a fusion of tradition and advanced technology, staying true to its original mission of creating affordable, high-quality watches for ‘all citizens’. This philosophy has established Citizen as one of the most recognized and reliable brands in the global watch industry.

TEMPPUS. All rights reserved.