LONGINES 1954, MANUAL WINDING

The origins of Longines watches date back to 1832 in Saint-Imier, Switzerland, when Auguste Agassiz founded a small watchmaking workshop with two partners. This workshop, known as Agassiz & Compagnie, initially focused on producing pocket watches, quickly gaining recognition in the Swiss market for the quality and precision of its timepieces.

The Birth of the Longines Brand

In 1867, Longines built its first factory, Les Longines, which means “the long meadows” in French—a name that inspired the brand’s identity. That same year, the company developed its first in-house movement, the caliber 20A, which earned a medal at the Exposition Universelle in Paris. This innovation marked a turning point, enabling Longines to control the entire production process and ensuring superior quality, thus solidifying its reputation as a prestigious watch manufacturer.

Achievements and International Fame

Longines’ reputation grew rapidly:

• In 1889, the brand registered its iconic winged hourglass logo, making it the oldest registered watchmaking logo still in use today.
• By 1912, Longines pioneered the use of electromechanical devices to time sporting events, establishing itself as the official timekeeper for numerous international competitions and gaining renown for precision timekeeping.

Innovation and Luxury Watchmaking

Over the years, Longines has continued to innovate, launching iconic collections such as the Longines Master Collection and HydroConquest, which seamlessly blend Swiss precision with elegant designs. The brand has consistently developed advanced technologies, maintaining its position at the forefront of luxury watchmaking, known for its commitment to elegance and functionality.

Longines Today

Today, Longines is one of the most respected names in the watchmaking world, recognized for its legacy of precision, elegance, and excellence in timekeeping.

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