UNIVERSAL GENEVE QUARTZ, VINTAGE 80s

The history of Universal Genève dates back to 1894, when watchmakers Ulysse Perret and Numa-Emile Descombes established a company in Le Locle, Switzerland, under the name Universal Watch. From the beginning, the firm stood out for its dedication to precision and the creation of complete wristwatches, something unusual at that time, as most manufacturers focused on pocket watches.

First Chronographs and Focus on Innovation
At the beginning of the 20th century, Universal Watch specialized in producing high-end chronographs, becoming one of the pioneers in developing chronograph movements specifically for wristwatches. During the 1920s and 1930s, the brand established itself as a leader in the manufacture of sports and aviation chronographs, standing out for its innovative designs and advanced mechanisms.

Iconic Models and Global Expansion
In the 1930s, Universal Genève gained recognition with the launch of iconic pieces such as the Compax, introduced in 1936, which was one of the first chronographs to incorporate multiple sub-dials. This model was followed by more sophisticated versions, such as the Tri-Compax in 1944, which included additional functions like moon phases, complete calendar, and chronograph. These watches solidified Universal Genève as a leading innovator in the creation of complex and elegant chronographs.

Popularity Among Influential Personalities
Universal Genève achieved worldwide fame and was admired by celebrities and prominent figures such as General Charles de Gaulle and US President Harry S. Truman. The brand was associated with elegance and precision, becoming a symbol of prestige among luxury watch enthusiasts during the 1940s and 1950s.

The Quartz Crisis and Challenges of the 70s
Like many Swiss firms, Universal Genève faced serious difficulties during the quartz crisis in the 1970s, when Japanese quartz watches began to dominate the market due to their low cost and high precision. This had a negative impact on the brand’s financial stability, leading to several changes of ownership and a loss of relevance in the luxury watch sector.

Revival and Lasting Legacy
Although it has not regained the same level of prominence it had in its golden age, Universal Genève is still appreciated by collectors and classic watch enthusiasts. Its vintage models, especially the Compax and Tri-Compax chronographs, are highly valued for their design and mechanical complexity.

Today, Universal Genève represents a brand with a legacy of innovation and refinement in the world of watchmaking, recognized for its contributions to the history of chronographs and its timeless style.

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