ROLEX EXPLORER 1002 WITH DOCUMENTATION, YEAR 1981

The history of Rolex began in 1905 in London, when the German Hans Wilsdorf, along with his brother-in-law Alfred Davis, established a company dedicated to the distribution of wristwatches. At a time when pocket watches dominated the market and wristwatches were considered less accurate, Wilsdorf had an innovative vision: to design wristwatches that combined precision and elegance. In 1908, the Rolex brand was officially registered.

From London to Switzerland in search of precision

The name “Rolex” was chosen by Wilsdorf for its conciseness, ease of pronunciation in multiple languages, and its distinctive sound when engraved on a watch. In 1919, the company relocated its headquarters to Geneva, Switzerland, the epicenter of high-end watchmaking, with the goal of leveraging the excellence and reputation of the Swiss industry in the manufacturing of precision watches.

Innovations and technological advancements

From its beginnings, Rolex distinguished itself by introducing revolutionary advancements in the world of watchmaking:

• In 1926, the company introduced the Rolex Oyster, the first hermetically sealed and water-resistant wristwatch, marking a milestone in durability and reliability.

• In 1931, Rolex revolutionized the sector with the invention of the Perpetual mechanism, the first self-winding system with a rotating rotor, allowing the watch to stay operational with the simple movement of the wrist.

• In 1953, the company launched the Rolex Submariner, the first diving watch with a water resistance of up to 100 meters, becoming a reference in sports and exploration watches.

Prestige and international recognition

Over time, Rolex solidified its image as a symbol of luxury, precision, and durability. The brand has been linked to adventurers, pilots, athletes, and celebrities, strengthening its reputation as one of the most prestigious watchmakers in the world. Its models have accompanied expeditions to the most extreme points of the planet, from the depths of the ocean to the summit of Mount Everest.

Today, Rolex remains one of the most exclusive and respected watch brands globally, admired by both collectors and luxury watch enthusiasts, thanks to its unmatched quality and historical legacy.

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