ROLEX 1008 OYSTER PERPETUAL, MOD. ZEPHIR, AUTOMATIC

Rolex’s journey began in 1905 in London, when Hans Wilsdorf, a German entrepreneur, and Alfred Davis, his brother-in-law, founded a company to distribute wristwatches. Wilsdorf’s vision was ambitious: he sought to create wristwatches that were both as accurate and refined as pocket watches, a groundbreaking idea at a time when wristwatches were considered less reliable. The Rolex trademark was officially registered in 1908.

Precision and relocation to Switzerland

Wilsdorf chose the name “Rolex” for its short, distinctive sound, making it easy to pronounce in any language and perfect for engraving on a watch. In 1919, Rolex moved its headquarters to Geneva, Switzerland, the global center of luxury watchmaking, to align with the precision and craftsmanship synonymous with Swiss horology.

Innovations and contributions to watchmaking

Rolex earned its reputation through several pioneering innovations:

• In 1926, the Rolex Oyster was introduced as the first waterproof and dustproof wristwatch, setting a new standard for durability.
• By 1931, Rolex revolutionized watchmaking with the Perpetual movement, the first self-winding mechanism with a rotor, enabling the watch to recharge through wrist motion.
• In 1953, the brand launched the iconic Submariner, the first diving watch with a water resistance of 100 meters, a model that became synonymous with adventure and underwater exploration.

Luxury and prestige

Rolex is widely regarded as a symbol of precision, resilience, and exclusivity. Its watches have accompanied explorers, aviators, athletes, and celebrities, further cementing its legacy as a trusted companion in extreme conditions—from the depths of the ocean to the summit of Mount Everest.

Today, Rolex stands as one of the most prestigious and recognized watchmakers worldwide, celebrated for its dedication to quality, innovation, and timeless legacy.

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