ZENITH TV PILOT AUTOMATIC, 70s

The history of Zenith began in 1865 in Le Locle, Switzerland, when the young watchmaker Georges Favre-Jacot, at only 22 years old, founded the company with the vision of creating precise and fully integrated timepieces. Favre-Jacot was a pioneer in building a watchmaking manufacture where every production stage was done under the same roof, something innovative for the time that allowed Zenith to maintain exceptional quality control.

Innovations and reputation for precision

Zenith soon stood out for the accuracy of its chronometers, and in 1899, it launched its first pocket chronograph, solidifying its reputation as a high-quality brand. In 1911, the company officially adopted the name Zenith, inspired by the highest point in the sky, as a symbol of its ambition to achieve maximum precision. The brand won numerous timing awards throughout its history, becoming one of the most renowned manufactures for its movements.

El Primero and automatic chronographs

In 1969, Zenith introduced its most famous creation: the El Primero movement, one of the world’s first automatic chronograph movements and the first to beat at a high frequency of 36,000 vibrations per hour, allowing time measurement with precision up to a tenth of a second. This achievement marked a milestone in watchmaking history and turned El Primero into an icon. This movement was so influential that prestigious brands, such as Rolex, chose it for some of their models.

Resurgence after the quartz crisis

Like many other Swiss brands, Zenith faced challenges during the quartz crisis in the 70s when Japanese quartz watches threatened traditional manufacturers. However, Zenith resisted and in the 80s, refocused on its roots, continuing with the production of mechanical movements. The brand’s revival was driven by the prestige of its El Primero movement, which remained highly valued in high watchmaking.

Zenith today

Currently, Zenith is part of the LVMH group and remains known for its commitment to innovation and precision. The brand has expanded its catalog with modern collections such as Defy and Pilot, but it maintains the legacy and excellence of its famous El Primero. Zenith is globally valued for its heritage and pioneering contributions to watchmaking history.

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