CERTINA BLUE RIBBON N.O.S. (New Old Stock), MANUAL

The history of Certina, and particularly of its iconic model Blue Ribbon, is a testimony to the innovation and dedication to precision that has characterized this Swiss brand since its beginnings. Founded in 1888 by brothers Adolf and Alfred Kurth in Grenchen, Switzerland, Certina has established itself as a brand known for its durability, reliability, and timeless design.

The beginnings of Certina
The Kurth brothers started by producing high-quality watch movements under the name “Kurth Frères.” Over time, the company evolved and in 1938 adopted the name Certina, derived from the Latin word “certus,” meaning “secure” or “reliable.” This name reflected their commitment to precision and durability.

Innovation and technology
In 1959, Certina introduced a revolutionary innovation: the DS (Double Security) system. This concept, based on a shock-absorbing mechanism, reinforced crystal, and special gasket, made the watches extremely resistant to water, impacts, and pressure. This breakthrough laid the foundation for creating robust and reliable watches, ideal for demanding activities.

Birth of the Blue Ribbon
The Certina Blue Ribbon was launched in the 1960s and quickly became an icon of the brand. This watch was known for its elegant and sophisticated design, combined with the DS technology that ensured its durability. The name “Blue Ribbon” evoked a sense of excellence and distinction, like the highest award in competitions.

The Blue Ribbon stood out for its clean dial, applied indices, and classic hands, making it a versatile timepiece suitable for both formal occasions and daily wear. Additionally, its water and shock resistance made it ideal for those seeking an elegant yet functional watch.

Certina in the world of sports
Certina has been closely linked to the world of sports, especially to motor racing and tennis. In the 1960s and 1970s, the brand sponsored race drivers and tennis teams, consolidating its image as a dynamic and action-oriented brand. The Blue Ribbon, with its combination of style and durability, fit perfectly into this context.

Legacy and present
Today, Certina remains synonymous with quality and precision. The Blue Ribbon has been relaunched several times, maintaining its classic design but incorporating modern technologies. These watches are appreciated by collectors and watch enthusiasts for their timeless aesthetics and historical heritage.

The brand is part of the Swatch Group, allowing it to continue innovating and maintaining its position as one of the most respected Swiss brands. The Blue Ribbon remains a symbol of elegance and reliability that has defined Certina for over a century.

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