TAG HEUER PROFESSIONAL, DIVER 200 mt, MANUAL WINDING

The brand TAG Heuer, originally known as Heuer, has its roots in 1860, when Edouard Heuer founded his watchmaking workshop in Saint-Imier, Switzerland. From its early days, Heuer stood out for its focus on technical innovation and commitment to precision. In 1887, Edouard Heuer patented the oscillating pinion mechanism, a revolutionary invention still used in modern chronographs.

Commitment to sports and speed
In the early 20th century, the brand established itself as a leader in sports watches and precision chronometers. In 1916, Heuer launched the Micrograph, the first mechanical chronograph capable of measuring time intervals with an accuracy of 1/100th of a second. This breakthrough positioned the brand as an indispensable ally in the world of sports and motor racing competitions.

During the 1930s and 1940s, Heuer chronometers became essential tools on the dashboards of racing cars. Later, in the 1950s and 1960s, Heuer released iconic models such as the Autavia and the Carrera, specifically designed for racing drivers and motoring enthusiasts.

The TAG Heuer era and new horizons
In 1985, the brand was acquired by Techniques d’Avant Garde (TAG), marking the birth of TAG Heuer. This change brought a unique combination of cutting-edge innovation and Swiss watchmaking tradition. In the following years, TAG Heuer continued to develop advanced technologies, such as the Mikrotimer Flying 1000, a chronograph capable of measuring time intervals to 1/1000th of a second.

TAG Heuer today
Currently, TAG Heuer remains a global reference in luxury watchmaking and precision. With iconic models like the Monaco, the Aquaracer, and the Connected, the brand combines tradition, technology, and modern design. Additionally, its partnership with sports events and renowned figures highlights its connection to speed, performance, and excellence.

TAG Heuer symbolizes a rich watchmaking heritage, an innovative vision, and a bold spirit that continues to set the pace in high watchmaking.

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