TAG HEUER “LINK”, VINTAGE 90s, AUTOMATIC

TAG Heuer is one of the most prestigious Swiss watch brands, with a history dating back to 1860, when Edouard Heuer founded his workshop in Saint-Imier, Switzerland. From its beginnings, the brand stood out for its innovations in timing and precision, becoming a benchmark in sports and luxury watchmaking.

Birth of the Link collection

The TAG Heuer Link originated in 1987 under the name S/el (Sports Elegance), a collection that sought to combine sportiness and sophistication. Its most distinctive feature was its “S”-shaped link bracelet, designed to provide ergonomic fit and elegant style.

In 1999, following the brand’s modernization after being acquired by LVMH, the S/el line was renamed Link, solidifying its position as a luxury watch with an iconic design and excellent wrist comfort.

Design and features of the TAG Heuer Vintage Automatic Link

The Vintage Automatic Link models featured high-precision Swiss movements, with versions including automatic calibers and chronographs. Its robust case, combined with materials like stainless steel and refined dials, made it a versatile watch suitable for both daily wear and formal occasions.

In addition, the bracelet design was one of the collection’s most appreciated innovations, offering not only a distinctive look but also superior comfort compared to other sports watches of the time.

Legacy and relevance in watchmaking

Over the years, the TAG Heuer Link has remained one of the brand’s most cherished collections, evolving with new technologies and materials while retaining the essence of its original design.

Vintage models from this collection continue to be highly valued by collectors, representing a key stage in TAG Heuer’s history, when the brand successfully merged elegance, innovation, and sporting spirit into a single timepiece.

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