ORDIAM CHRONOGRAPH, VINTAGE 60s, LANDERON 48 MOVEMENT

Ordiam is a Swiss watch brand that, although less well-known than other major houses, made its mark during the second half of the 20th century. Its history is closely linked to the heyday of Swiss watchmaking, a period in which many independent brands competed to offer quality watches with refined designs. Ordiam stood out for combining reliability, classic aesthetics, and affordable prices.

The Origins of Ordiam
Ordiam emerged in a historical context dominated by the prestige of Swiss watchmaking. The brand’s main goal was to offer quality mechanical watches that reflected Switzerland’s precision standards. Although the exact details of its foundation are not widely documented, it is believed that its activity focused on producing watches for a market that valued both functionality and elegant design.

The name “Ordiam” appears to be inspired by the luxury associated with diamonds and jewelry, seeking to convey a sense of exclusivity and sophistication that was reflected in its designs.

Features of Ordiam Watches
Ordiam watches were characterized by their reliable construction and timeless design. They used Swiss mechanical movements, mainly from renowned manufacturers such as ETA, A. Schild, or FHF, ensuring precision and durability. The cases, generally made of stainless steel, complemented elegant and legible dials, suitable for everyday wear or formal occasions.

Moreover, their focus on the quality-price ratio made them a popular choice among those looking for a Swiss watch without paying exorbitant prices. This allowed them to establish themselves in the middle segment of the market during their peak activity.

The Decline and Legacy of Ordiam
Like many independent brands, Ordiam suffered the impact of the quartz crisis in the 70s and 80s. The arrival of more precise and economical quartz watches, especially from Japan, posed an insurmountable challenge for many traditional houses. Ordiam failed to adapt quickly and eventually disappeared from the market.

Today, Ordiam watches are highly valued by collectors who appreciate the craftsmanship and classic designs that reflect the golden age of Swiss watchmaking.

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