MIDO OCEAN STAR GMT, AUTOMATIC “FULL SET”

Mido is a Swiss watch brand founded in 1918 by Georges Schaeren, a visionary watchmaker who established the company in the city of Biel/Bienne, Switzerland, a hub of Swiss watchmaking. The name “Mido” is derived from the Spanish “Yo mido”, reflecting the brand’s focus on precision and time measurement.

From its beginnings, Mido was known for its ability to blend technological innovation, elegant design, and durability, becoming a brand recognized for its quality and precision.

Early Years

In its early years, Mido specialized in pocket watches and wristwatches known for their Art Deco aesthetics, a popular style in the 1920s and 1930s. However, the brand’s breakthrough came in 1934 with the launch of the Mido Multifort, one of the first automatic watches with a water, shock, magnetic, and temperature-resistant system. This model revolutionized the watch industry and solidified Mido as a leader in advanced technology.

Notable Innovations

• Aquadura System (1930s): Mido introduced an innovative sealing system with cork that significantly improved water resistance in its watches.
• Automobile Watches (1930s): During this decade, Mido produced watches shaped like luxury car radiators such as Bugatti, helping to associate the brand with elegance and exclusivity.
• Mido Ocean Star (1959): This model featured a single crown system and a Monocoque sealed case, making the watches exceptionally water and dust resistant.

International Recognition

In the 1960s and 1970s, Mido gained global popularity by focusing on reliability and design. In markets like Latin America, Asia, and Europe, the brand became a symbol of elegance and durability.

Mido Today

Today, Mido is part of the Swatch Group, one of the largest watch conglomerates in the world. Its collections, such as Baroncelli, Commander, and Ocean Star, reflect its commitment to watchmaking tradition and modern innovation, maintaining its legacy as a symbol of precision and style.

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