INVICTA AUTOMATIC, VINTAGE YEAR 1972

The brand Invicta was founded in 1837 in La Chaux-de-Fonds, Switzerland, by watchmaker Raphael Picard. Since its inception, its goal was to produce high-quality Swiss watches at affordable prices, combining precision and innovative design. For over a century, Invicta excelled in the Swiss watch industry, cementing its reputation for its commitment to craftsmanship and mechanical excellence.

Expansion and Evolution

Throughout the 20th century, Invicta maintained its presence in the market by offering reliable Swiss mechanical and automatic watches. However, like many traditional brands, it suffered from the impact of the quartz crisis in the 70s and 80s when Japanese quartz watches gained popularity.

In the 1990s, the brand was acquired by a group of American investors, relocating its headquarters to Florida, USA, and becoming Invicta Watch Group. This change allowed the brand to reinvent itself, offering eye-catching watches with bold designs and advanced technology while maintaining competitive prices.

Features and Innovation

Invicta has become known for its focus on innovation and robust design. The brand has developed iconic collections such as:

• Invicta Pro Diver, inspired by classic diving watches, with high water resistance and a sporty design.
• Invicta Bolt, featuring a modern style and striking details.
• Invicta Reserve, focusing on luxury models with high-end materials and advanced complications.
• Invicta Speedway, a line inspired by sports chronographs.

In addition, they have used a wide variety of Swiss and Japanese movements in their models, including automatic and quartz calibers, allowing them to diversify their catalog and cater to different market segments.

Invicta Today

Today, Invicta is one of the most recognized brands worldwide, with a strong presence in the affordable watch market. Its eye-catching designs and value for money have created a large community of followers and collectors. The brand continues to innovate and expand its catalog, upholding its motto of offering stylish, precise, and affordable watches.

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