CAUNY PRIMA LUXURY SUBMARINE, DIVER’S 210 mt.

Swiss Origins
The Cauny brand was established in Switzerland in 1927, during the Swiss watchmaking boom in the interwar period. From the beginning, it stood out for offering quality watches that combined precision and refined design. Its initial focus was on creating affordable yet elegant watches, aimed at a broad audience appreciative of watch craftsmanship without the high prices of luxury brands.

Expansion and Recognition

Throughout the 1940s and 1950s, Cauny established itself as a prestigious brand in Europe and Latin America. Its presence in countries like Spain and Portugal was particularly notable. In these places, Cauny watches became a symbol of status, especially with collections like the Cauny Prima, known for its resilience and sophisticated design. These watches, many equipped with Swiss mechanical movements, offered a precision that made them popular among watch professionals and enthusiasts.

Crisis and Rebirth

With the arrival of the quartz crisis in the 1970s, Cauny, like many traditional Swiss brands, faced significant challenges. The emergence of more affordable watches from Japan severely impacted the European industry. This led to a period of decline for the brand, eventually ceasing its operations.

However, in recent years, Cauny has experienced a rebirth as a contemporary brand. Under new management, it has reclaimed its classic essence by reinterpreting its historical models with a modern approach. This resurgence has been well received by vintage watch enthusiasts who value the connection of the new designs to its Swiss heritage.

The Cauny Legacy

Today, Cauny aims to maintain its position as an accessible and elegantly designed brand. Through its commitment to quality, the brand has become a bridge between tradition and modernity, attracting both nostalgic collectors and new audiences.

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