CUERVO Y SOBRINOS -LA HABANA-, MANUAL WINDING, 1930s

Havana as a center of luxury
The Cuervo y Sobrinos brand was born in 1882 in Havana, Cuba, a city that, at that time, served as a meeting point for travelers and aristocrats from around the world. Its founder, Don Ramón Cuervo, together with his nephews, established a jewelry store on the central Muralla street. From the beginning, they specialized in offering exclusive pieces, earning a reputation as the most important luxury house in the Caribbean.

The influence of Cuban culture
The spirit of Cuervo y Sobrinos is deeply intertwined with the vibrant culture of Havana. The brand managed to capture the essence of tropical elegance in its designs, combining European sophistication with the joy and color of the Caribbean. Their creations soon became a symbol of the opulent and cosmopolitan lifestyle that defined Cuba at the turn of the century.

The connection with Switzerland
During its peak, Cuervo y Sobrinos partnered with renowned Swiss workshops, commissioning high-quality movements and components. These were sent to Havana to be assembled and customized in their workshops. This ensured that the watches combined Swiss watchmaking precision with a unique and distinctive design. Additionally, they established offices in Paris, Frankfurt, and New York, strengthening their global presence.

Decline and resurgence
With the political changes in Cuba after the Revolution, the brand faced a long period of inactivity. However, its rebirth came in 2001, when Swiss entrepreneurs recognized the value of its rich heritage. Cuervo y Sobrinos returned to life, producing watches from Switzerland but maintaining its Cuban legacy intact.

Iconic collections
Currently, Cuervo y Sobrinos is synonymous with nostalgic elegance and Swiss craftsmanship. Its collections such as Historiador, inspired by vintage watches from the 1940s, and Prominente, featuring more modern lines, pay homage to the splendor of old Havana. Each watch tells a story, uniting past and present with an unmistakable design that pays tribute to the warmth and passion of its origin.

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