POTENS “DE LUXE”, AUTOMATIC DIVER, VINTAGE

Potens is a watch brand with a long history that has become a symbol of quality, tradition, and accessible design. Founded in Switzerland in 1937, Potens has managed to combine Swiss watchmaking precision with a practical approach, offering functional and durable timepieces for a diverse audience.

The Origins of Potens
Potens’ history begins in the first half of the 20th century, a time when Swiss watchmaking was globally recognized for its excellence. From the start, Potens focused on crafting watches that stood out for their reliability and elegant yet discreet aesthetics. The brand aimed to position itself as an affordable option within the Swiss watch market, without compromising quality in its pieces.

During its early years, Potens produced mechanical watches with movements from established Swiss manufacturers like ETA and Unitas, ensuring a precision standard in line with the expectations of the time. Their designs blended classic tradition with functionality, becoming a popular choice for both daily wear and special occasions.

The Brand’s Evolution
Over the decades, Potens adapted to market demands. In the second half of the 20th century, the brand expanded its catalog to include quartz watches, taking advantage of technological advances that revolutionized the industry. This decision allowed Potens to remain relevant during the quartz crisis, which affected many other traditional watch brands.

Throughout its history, Potens also diversified its designs, offering sports, classic, and modern models. Thanks to this versatility, it managed to build a loyal customer base in Europe and other international markets.

The Legacy of Potens
Today, Potens remains a brand recognized for its commitment to quality and affordability. While it may not have the same renown as other major Swiss houses, its legacy endures in watches that combine Swiss watchmaking precision with functional and accessible design. Potens remains a reliable choice for those who value tradition and quality without excess.

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