INTERNATIONAL WATCH COMPANY (IWC), 18 KARAT GOLD, 1957

Visionary Origins
The IWC (International Watch Company) brand was born in 1868 in the city of Schaffhausen, Switzerland, thanks to the vision of American watchmaker Florentine Ariosto Jones. Jones, who had previously worked as a director at E. Howard & Co. in Boston, aimed to combine Swiss watchmaking craftsmanship with modern technologies for high-quality serial production. He chose Schaffhausen for its proximity to the Rhine River, which allowed harnessing hydroelectric power for industrial machinery. Thus, IWC became one of the first watch manufacturer in northeastern Switzerland.

Innovation and Quality
From its beginnings, IWC stood out for creating highly precise movements and functional designs. By the late 19th century, it introduced pocket watches with highly complicated movements like minute repeaters and perpetual calendars. In the 1930s, the brand ventured into the production of pilot watches, designed to meet the demands of aviators. Models like the Mark XI, introduced in 1948, became icons for their durability and precision.

Iconic Collections
Throughout the 20th century, IWC solidified its reputation with legendary collections such as the Portugieser, created in 1939, and the Ingenieur, launched in 1955 with antimagnetic technology. In 1967, it entered the dive watch market with the Aquatimer. In the 1970s, while other brands faced challenges due to the quartz crisis, IWC focused on mechanical innovation, standing out with complications like the tourbillon and luxury watches.

Sustainability and Modernity
Today, IWC continues to blend tradition with innovation. It is recognized not only for its advanced movements but also for its commitment to sustainability in manufacturing. Contemporary collections like the Big Pilot and the Portofino reinforce its position as one of the most prestigious luxury brands.

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