MIDO COMMANDER AUTOMATIC, VINTAGE 60s

Mido is a Swiss watch brand founded in 1918 by Georges Schaeren, a visionary watchmaker who established the company in the city of Biel/Bienne, Switzerland, an epicenter of Swiss watchmaking. The name “Mido” comes from Spanish “Yo mido,” reflecting the precision and focus on time measurement.

From its beginnings, Mido stood out for its ability to combine technological innovation, elegant design, and durability, becoming a brand known for its quality and precision.

The early years

In its early years, Mido specialized in pocket watches and wristwatches that stood out for their Art Deco aesthetic, a popular style in the 1920s and 1930s. However, the true breakthrough for the brand came in 1934 with the launch of the Mido Multifort, one of the first automatic watches with a system resistant to water, shocks, magnets, and temperature changes. This model revolutionized the watchmaking industry and established Mido as a leader in advanced technology.

Notable Innovations

• Aquadura System (1930s): Mido introduced an innovative sealing system with cork that significantly improved water resistance in its watches.
• Automobile Watches (1930s): During this decade, Mido manufactured watches shaped like luxury car radiators such as Bugatti, helping to associate the brand with elegance and exclusivity.
• Mido Ocean Star (1959): This model introduced a unique crown system and a sealed Monocoque case, making the watches exceptionally resistant to water and dust.

International Recognition

In the 1960s and 1970s, Mido gained worldwide popularity by focusing on reliability and design. In markets like Latin America, Asia, and Europe, the brand became a symbol of elegance and durability.

Mido Today

Today, Mido is part of the Swatch Group, one of the largest watch conglomerates in the world. Its collections, such as Baroncelli, Commander, and Ocean Star, reflect its commitment to watchmaking tradition and modern innovation, maintaining its legacy as a symbol of precision and style.

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