THERMIDOR “Waterproof” N.O.S (New Old Stock) 60s

The Thermidor watches represent a brand with a fascinating history in the world of watchmaking, although less known compared to other Swiss firms. Founded in the early 20th century, Thermidor stood out for its focus on affordability and functionality, offering watches that combined quality and design at affordable prices. Although it did not reach the same fame as other brands, its legacy is still appreciated by vintage watch enthusiasts.

Beginnings and development

Thermidor emerged at a time when the Swiss watch industry was beginning to expand internationally. The brand was established in La Chaux-de-Fonds, one of the historical centers of Swiss watchmaking, and quickly focused on producing watches that were affordable without sacrificing quality. During the 1930s and 1940s, Thermidor gained popularity, especially in European markets, thanks to its simple yet elegant designs.

Unlike other brands that specialized in luxury or complicated watches, Thermidor focused on creating practical and durable pieces, ideal for daily use. This strategy allowed them to reach a wider audience, establishing themselves as a popular choice among those seeking reliable and affordable watches.

Style and features

Thermidor watches are characterized by their classic and minimalist aesthetic. Most models had cases made of stainless steel or gold-plated, with clean and easy-to-read dials. The designs ranged from wristwatches to pocket models, adapting to the preferences of the time.

Regarding the mechanisms, Thermidor mainly used manual movements, many of them manufactured by external suppliers. Although not as advanced as those of other brands, these calibers stood out for their reliability and ease of maintenance. Some models also included basic functions like date indicators, adding a touch of versatility to their designs.

Impact and legacy

Although Thermidor did not reach the same level of recognition as other Swiss brands, its focus on affordability and functionality allowed it to gain a place in the market. During its peak, the brand was appreciated for offering watches that combined Swiss quality with competitive prices, making it a popular choice among middle-class consumers.

Today, vintage Thermidor watches are valued by collectors looking for pieces with history and character. Although the brand no longer has the same presence as in the past, its legacy endures as an example of how the Swiss watchmaking industry was able to adapt to the needs of a broader audience without losing its essence.

Thermidor serves as a reminder that watchmaking is not only about luxury and complications, but also about creating affordable pieces that can be enjoyed by everyone.

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