THERMIDOR N.O.S. (New Old Stock), VINTAGE YEARS 60

The Thermidor watches are a brand with an interesting trajectory within the watchmaking field, although not as well known as other Swiss houses. Created in the early 20th century, Thermidor distinguished itself for its focus on affordability and utility, offering pieces that balanced quality and style at reasonable prices. Although it did not achieve the same notoriety as other brands, its legacy continues to be valued by fans of retro watches.

Origins and evolution

Thermidor appeared at a time when the Swiss watchmaking industry was beginning to gain ground globally. The brand was established in La Chaux-de-Fonds, one of the historical hubs of watchmaking in Switzerland, and from the beginning focused on manufacturing economical watches without compromising excellence. During the 1930s and 1940s, Thermidor became popular, especially in Europe, thanks to its simple yet refined designs.

Unlike other companies that specialized in high-end watches or with complications, Thermidor chose to create functional and resilient pieces, perfect for everyday use. This approach allowed them to reach a wider audience, positioning themselves as an attractive alternative for those seeking reliable and affordable watches.

Design and details

Thermidor watches are characterized by their simple and uncomplicated aesthetic. Most models featured stainless steel or gold-plated cases, with clean and easy-to-read dials. The designs ranged from wristwatches to pocket models, adapting to the tastes of the time.

Regarding the mechanisms, Thermidor mainly used manual movements, many of them produced by external manufacturers. Although not as advanced as those of other brands, these calibers stood out for their durability and ease of maintenance. Some models also included basic functions such as date indicators, adding a touch of practicality to their designs.

Influence and legacy

Although Thermidor did not reach the same level of fame as other Swiss brands, its emphasis on accessibility and functionality allowed it to gain a foothold in the market. At its peak, the brand was appreciated for offering watches that combined Swiss quality with competitive prices, making it a popular choice among middle-class consumers.

Today, vintage Thermidor watches are treasured by collectors seeking pieces with history and personality. Although the brand no longer has the same relevance as in the past, its legacy endures as an example of how Swiss watchmaking was able to adapt to the needs of a wider audience without losing its essence.

Thermidor is a testament to the fact that watchmaking is not limited to luxury and complications, but can also offer affordable pieces that can be enjoyed by everyone.

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