BULER 1960s, N.O.S (New Old Stock), MANUAL

The Buler brand is one of the Swiss watchmaking firms that stood out for its combination of innovative design, precision, and affordability. Founded in 1945, Buler positioned itself as a brand that offered Swiss quality watches at competitive prices, making it popular among a broad audience for several decades.

Origins and growth of Buler

Since its foundation in Switzerland, Buler focused on producing durable and modern watches, targeting an audience looking for reliable models without the need to spend large sums of money. Its initial success was due to its ability to offer quality watches at a time when the Swiss watch industry was booming after World War II.

Innovations and distinctive designs

Throughout the 60s and 70s, Buler stood out for introducing sporty and robust designs, including models with advanced features for the time, such as water resistance and reinforced cases. Among its most remembered creations are its diver watches and chronographs, which caught the attention of watch enthusiasts and extreme sports fans.

One of the most representative aspects of Buler was its ability to adapt to market trends. In the 70s, when the Swiss watchmaking industry faced the quartz crisis, Buler was one of the brands that adopted this new technology, launching models with quartz movements to remain competitive against Japanese brands.

Decline and legacy of the brand

Despite its success in the 60s and 70s, Buler suffered from the effects of the Swiss watchmaking crisis in the 80s, when the massive arrival of Japanese quartz watches affected many traditional brands. Buler’s production decreased, and the brand went through different administrations, losing some of its prominence in the market.

Today, vintage Buler watches are still appreciated by collectors and watch enthusiasts, especially for their sporty and innovative designs. Although the brand does not have the same presence as in its golden age, its legacy as an accessible and quality Swiss brand remains alive in the world of watch collecting.

Conclusion

Buler is an example of a Swiss brand that knew how to adapt to its time, combining quality and accessible design. Its watches, especially the models from the 60s and 70s, continue to be sought after by collectors and vintage watch lovers, keeping the history of this brand that left its mark on the watchmaking industry alive.

TEMPPUS. All rights reserved.